A quick reminder why companies need SEO copywriting for their sites
When we interact with other SMEs we are often asked this popular question: “Do we really need a blog?” Many sites don’t have blogs and seem to launch successful marketing ventures without the need to engage with their public via a blogging platform. Fair enough. However, we firmly believe in blogging and web copywriting as an SEO and marketing tool and are eager to explain why.
ENTICE GOOGLE WITH FRESH CONTENT
Fresh content creates the impression that your site is updated and looked after. It is an essential component of SEO: the website is not to be seen as old, stale and forgotten. Google algorithms note the frequency of updates. Google certainly appreciates the time you take to serve your community or audience via fresh content, as you provide new views, opinions and information on a topic or about your industry. The website gets enhanced value as it is seen as vital through its engagement with the public. The ultimate message is “I am important as a website”. This act entices Google and is seen favourably, subsequently impacting positively on Google rankings.
BOOST CONVERSION RATES WITH GREAT CONTENT
There is so much you can talk about on your blog. With b2b copywriting, you can explain the benefits and features of your products and services, include “how to” articles and FAQs or simply engage with your audience in a post, answering popular questions and reviewing trendy opinions or controversial topics. When you include calls-to-action the prospect will be prompted to perform an action you want ultimately. If the reading process is smooth and user-friendly and you manage to establish trust and authority as a thought-leader or a reliable vendor or service provider (also called solution provider) the calls-to-action will seem natural and are the next logical steps to a budding client relationship.
BUILD LINKS AND ENHANCE SITE AUTHORITY
Link-building is an important part of any SEO campaign. This activity, if done naturally and organically, without any forced spike in the acquisition of new links, tells Google that your site is recognised by other trustworthy and authoritative sites as one providing credible and highly useful content. Consequently your own site’s authority gets a boost and the site is seen as popular and attractive: these features are essential to convince Google that the site needs to go up the SERP or rankings and be more visible to online users searching for popular terms or keywords. Your blog and SEO copywriting can be a source of useful and entertaining information: you can aim at gaining followers and attracting other trustworthy sites to link to your site, creating backlinks.
INCREASE PAGE ENGAGEMENT
The blog can be very informative to your target audience and can establish rapport with followers, prospects and clients as more and more people comment and react to new content. A highly effective conversation can take place online, dutifully monitored and mediated, and this gives rise to page engagement, which can, in turn, enhance brand or company loyalty. The digital copywriter builds bridges. The blog becomes the Voice of the company or brand.
OPTIMISED CONTENT
The lifeblood of any blog is optimised content (text and images) i.e. content which include the most popular key terms and phrases used during online searches for products, services or even brands and companies. Businesses need fresh content on their sites but ultimately, optimised content will enable the online customer or prospect to find their way to your site and have their questions and queries answered. Companies need SEO copywriting: the right strategy needs to be in place in order to get the right amount and right type of traffic to the page and site. Ultimately SEO content is king.
Here, at Peach Revolution, we are a professional copywriting company and can help you with your SEO copywriting services or web copywriting. Give Vanesha a call on 07368 688226 or 02393 787572 or email studio@peachrevolutionltd.co.uk
